Brand : Effetto Mariposa

Effetto Mariposa was born in 2007 with the Giustaforza, the first torque wrench specially designed for cycling. Why did they do it? Because every bicycle equipped with high-end components deserves professional maintenance, with professional tools. After more than ten years, the Giustaforza is still the benchmark in the industry.

Another example? Caffélatex, the first foaming tubeless sealant with no ammonia, which was born from the lack of satisfaction for the products already on the market, so Effetto wanted to offer a better sealant with winning features. Caffélatex has been improved and enhanced during the years and now is one of the best selling bicycle sealants worldwide.

These two success cases show Effetto’s approach to every new product across the whole range: start from a practical need or issue, comprehend it in full, analyse the possible solutions and create the best product.