Brand : DMR

Born from dirt back in 1995, DMR has been designing and creating some of the best bike parts available for over 25 years - for every rider out there, whether they're riding the pump tracks, the mountain trails and singletracks, shredding bike parks, right up to hitting Red Bull Rampage and racing the World Cup DH series. DMR riders know they can trust the parts they ride, wherever they ride.

DMR's team of riders and designers continue to improve and develop the whole range of products – which includes market-leading and test-winning pedals, grips, bars, stems, cranks and much more. The best custom mountainbike builders choose DMR parts for a very good reason.

DMR's mantra is Bicycles & Dirt – alongside the new parts & accessories available, check out the new line of jump bikes from the brand that has been making dirt bikes since day one.

And we all have to start somewhere – the new DMR Sidekick kids’ bikes are the best way to get going on a life of two wheels: Sidekick Balance, Pedal and Ride, once kids get up and go on these things, just watch out – next stop, the bike park.

Bicycles & Dirt - it's a way of life at DMR Bikes.